Honda 2Wheelers India Launches 'Honda Joy Club' Digital Customer Programme

In a bid to offer better service to customers beyond its products, Honda Motorcycle and Scooter India (HMSI) has introduced its new Honda Joy Club. The Joy Club is a digital customer loyalty programme and the first-of-its-kind for the two-wheeler industry in India. The programme is directed for both new and existing Honda two-wheeler customers, which can be availed for a price of Rs. 299 (excluding GST) that remains valid for a period of three years. The Honda Joy Club programme is intended to provide beyond just two-wheelers via Honda's partners across different categories and needs to be accessed via an app, available on both iOS and Android devices. The Joy Club programme will also be offered free of cost to new customers till November 30, 2018.

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