- PSA Group to make cars in India at Tamil Nadu.
- The carmaker owns other brands like Opel, Vauxhall, DS and Peugeot.
- Citroen's first car in India could be the CS5 Aircross SUV.
- C5 Aircross could rival the Jeep Compass and VW Tiguan here.
France-based automotive conglomerate, PSA Group will enter India with the Citroen brand. Yes, after long rounds of speculation, it is official now. The first car from PSA Group in the country will sport a Citroen logo. PSA Group is the owner of renowned brands like Opel, Vauxhall, Citroen, DS and Peugeot. And while spy shots of cars from Peugeot and DS were constantly doing rounds in India, it is Citroen, which has gotten the go ahead.
At the announcement made by PSA Group at its earnings conference today, the carmaker said that the first Citroen car would be officially launched in the country before the end of 2021. During the presentation, Carlos Tavares, Chairman of the Managing board, PSA Groupe, said that the move to enter India is in line with the second phase of its strategic plan 'Push to Pass' for the period 2019-2021. The Group is marking its return to India through a joint venture with the CK Birla Group. Under this JV, PSA has established a facility in Tamil Nadu to manufacture and supply powertrains and transmission units for global and domestic automotive markets.
"We are very proud to launch Citroen in India, one of the fastest growing markets in the world. Building on the Brand's success in Europe with 5 consecutive years of growth, I am convinced that Citroen's selling proposition of unique styling, eco-friendly andamp; comfortable cars at the heart of the market has all the potential to satisfy Indian customers", said Linda Jackson, Citroen Chief Executive Officer.
While the carmaker is yet to announce its detailed plans for India, the first Citroen car likely to be launched here could be the C5 Aircross SUV, which was recently spied testing in the country. Based on the cramaker's EMP platform, the C5 Aircross is a premium mid-size SUV, which would go against the likes of the Hyundai Tucson, Jeep Compass and the VW Tiguan.
Likely to be available with both petrol and diesel powertrains, the C5 Aircross is part of the carmaker's global SUV offensive and could help the carmaker carve its own niche in the fast growing Indian market. Globally, the SUV is available with 1.2-litre and 1.6-litre turbocharged petrol engines along with 1.5-litre and 2.0-litre turbo diesel engines. These come mated to either a 6-speed manual or an 8-speed automatic gearbox.
The PSA Group had first come to India in 1994 as a partner with the iconic Premier Automobiles, and sold Peugeot cars in India for nearly three years before labour unrest and losses forced the Group to exit the JV in 1997. Next, the French carmaker tried to make another comeback in 2011, with a major investment at Sanand, Gujarat for a vehicle manufacturing plant. But had to shelve the plans due to major economic downturn globally. This time around the PSA Group has entered into two JVs with the CK Birla Group under which it has set up an engine plant and a seperate car manufacturing facility at Hosur in Tamil Nadu.
France-based automotive conglomerate, PSA Group will enter India with the Citroen brand. Yes, after long rounds of speculation, it is official now. The first car from PSA Group in the country will sport a Citroen logo. PSA Group is the owner of renowned brands like Opel, Vauxhall, Citroen, DS and Peugeot. And while spy shots of cars from Peugeot and DS were constantly doing rounds in India, it is Citroen, which has gotten the go ahead.
At the announcement made by PSA Group at its earnings conference today, the carmaker said that the first Citroen car would be officially launched in the country before the end of 2021. During the presentation, Carlos Tavares, Chairman of the Managing board, PSA Groupe, said that the move to enter India is in line with the second phase of its strategic plan 'Push to Pass' for the period 2019-2021. The Group is marking its return to India through a joint venture with the CK Birla Group. Under this JV, PSA has established a facility in Tamil Nadu to manufacture and supply powertrains and transmission units for global and domestic automotive markets.
"We are very proud to launch Citroen in India, one of the fastest growing markets in the world. Building on the Brand's success in Europe with 5 consecutive years of growth, I am convinced that Citroen's selling proposition of unique styling, eco-friendly andamp; comfortable cars at the heart of the market has all the potential to satisfy Indian customers", said Linda Jackson, Citroen Chief Executive Officer.
While the carmaker is yet to announce its detailed plans for India, the first Citroen car likely to be launched here could be the C5 Aircross SUV, which was recently spied testing in the country. Based on the cramaker's EMP platform, the C5 Aircross is a premium mid-size SUV, which would go against the likes of the Hyundai Tucson, Jeep Compass and the VW Tiguan.
Likely to be available with both petrol and diesel powertrains, the C5 Aircross is part of the carmaker's global SUV offensive and could help the carmaker carve its own niche in the fast growing Indian market. Globally, the SUV is available with 1.2-litre and 1.6-litre turbocharged petrol engines along with 1.5-litre and 2.0-litre turbo diesel engines. These come mated to either a 6-speed manual or an 8-speed automatic gearbox.
The PSA Group had first come to India in 1994 as a partner with the iconic Premier Automobiles, and sold Peugeot cars in India for nearly three years before labour unrest and losses forced the Group to exit the JV in 1997. Next, the French carmaker tried to make another comeback in 2011, with a major investment at Sanand, Gujarat for a vehicle manufacturing plant. But had to shelve the plans due to major economic downturn globally. This time around the PSA Group has entered into two JVs with the CK Birla Group under which it has set up an engine plant and a seperate car manufacturing facility at Hosur in Tamil Nadu.
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