More Than 60 Per Cent Car Buyers Demand Online Services In The Near Future Study

Let us go back in time for a second. Imagine this is May 2019, and you want to buy a new car. Simple. You shortlist the cars based on your budget, visit all the dealerships to check out the cars in question, take a test-drive, pick one out of the lot and eventually take delivery from the dealership. What if we say that this whole process could undergo a drastic change in the near future? Our sister publication has conducted a study which hints that the automotive retail experience in India could be affected by the current pandemic.

For instance, lockdown and social distancing has made a handful of carmakers in India switch to online services.

From the detailed study by CarDekho, we know that more than 60 per cent of prospective buyers from three clusters actually prefer technology-driven features to simplify their digital journey. The three clusters in question are:

Cluster	Online showroom	Online chatbot support	Online booking	All of the above	No change
Rs 5 lakh to Rs 12 lakhs	28 per cent	9 per cent	16 per cent	10 per cent	37 per cent
Rs 13 lakh to Rs 30 lakh	25 per cent	9 per cent	21 per cent	9 per cent	37 per cent
Above Rs 35 lakh	19 per cent	8 per cent	18 per cent	15 per cent	41 per cent

As you can see, all the clusters welcome a digital experience with more preferring online booking and online retail experience. We believe this tilt is motivated by the need for social distancing and safety as online booking and retail services do not involve any physical presence or contact.

But what's even more interesting is the fact that more people prefer door-step test-drive availability. The study also revealed that 54, 37 and 46 per cent from the respective clusters demand a door-step delivery. Clearly, this shows a surge in door-step delivery at your convenience without visiting the dealership.

This study also shows that there is a ray of hope for the ailing automotive industry. The Coronavirus pandemic that has taken the world by storm will also influence the car purchasing experience. With more carmakers taking the digital route and prospective customers welcoming that, we could see a considerable switch to online car shopping and to increase safety. What this also suggests is that the Indian automotive industry will get back on track and as with everything, this too will pass.

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